User Engagement
User engagement in Instagram is the highest among all social networks.
Native Advertising
Ads shown in the feed or in stories look natural to users.
Types of Instagram ads
There are two main types of advertising on Instagram: official targeted advertising and account promotion through influencers, for example, in popular public pages or via bloggers. Each of these types has its advantages and disadvantages and requires a different advertising budget.
Targeted advertising
Targeting is easily launched and controlled. By choosing this promotion method, you can select the gender, age, region of residence, interests, and other parameters of the users who will see your offer. The main advantages of targeted advertising include:
- quick launch;
- absence of human error;
- flexible audience setup for views;
- full control over the timing, quantity, and period of impressions;
- detailed reporting.
Who should order Instagram advertising?
Businesses whose field of activity is somehow directed at young women aged 18-29. That is, manufacturers of cosmetics, clothing, children's goods, household items, as well as travel agencies, restaurants, event planning companies... Anticipating your question, we note that men also use Instagram. But not as actively as women (approximately 32% versus 68%).
It should be noted that all targeted advertising on Instagram goes through Facebook.